Alie Wijaya

Alie is the founder and CEO of Agni Sentral Motor, a company that has been at the forefront of automotive and technology innovations since its establishment in 1997. Under Alie’s visionary leadership, Agni Sentral Motor has transformed window films and automotive technology into high-end products that provide superior heat rejection and elevate the appearance of vehicles. One of the company’s flagship brands, Iceberg, is now recognized nationwide for its exceptional quality. Over the years, Agni Sentral Motor has evolved into a diverse enterprise, encompassing both automotive services and technological solutions.

As the founder of Agni Sentral Motor, Alie laid a strong foundation that has allowed the company to flourish. His leadership has helped to grow a workforce, driving innovation and success through a clear focus on customer needs and market demands. With key strategies that include horizontal and vertical diversification, Alie has guided the company to expand its reach and impact. His belief in the power of innovation, combined with a customer-centric approach, has been the driving force behind creating lasting value for the company. The company’s commitment to social responsibility is exemplified by the launch of the Agni Care program, aimed at improving overall welfare.

Alie has been a champion of sustainable innovation, particularly through the development of long-lasting window film technology. Agni Sentral Motor’s cutting-edge product, Indium Glassfilm, stands out for its durability and extended lifespan, significantly reducing plastic waste in the process. This focus on sustainability reflects Alie’s commitment to addressing global environmental challenges through innovation.

Under Alie’s leadership, Agni Sentral Motor has fostered an inclusive and supportive workplace culture. Employees are encouraged to be their authentic selves and to contribute to their fullest potential without fear of bias or discrimination. This inclusive environment has strengthened the company’s culture and contributed to its continued success.

Before founding Agni Sentral Motor, Alie gained valuable experience working in automotive sales. It was during this time that the idea of window film technology first took shape, leading to the eventual creation of Agni Sentral Motor. The insights and experience Alie gained in sales played a crucial role in building the foundation for what would become one of the leading companies in the automotive and technology sectors.

Today, Alie remains deeply involved in Agni Sentral Motor, continuing to lead innovation and sustainability efforts.