What an omnichannel CRM is and when your business needs one

When customer chats are scattered across several phones and apps, it is time to bring them together. Here are the signs.

An omnichannel CRM is one place for every customer conversation, whichever channel they use to reach you, together with each customer's history and status.

Signs you need one

  • The shop's WhatsApp is answered from several staff members' personal phones
  • Questions that arrive at night are answered the next morning
  • Nobody knows which leads have already been followed up
  • The owner cannot see how many chats end in a sale

What changes once chats are in one place

All staff reply from one inbox, so customers do not have to repeat themselves. Every conversation has an owner. Follow-up reminders run on their own.

Where AI agents fit

An AI agent answers the questions that repeat, such as price, schedule and availability, including outside working hours. When a customer is ready to buy or the question is complicated, the conversation is handed to staff.

Aelyst, the software business of Agni Sentral Motor, is built for this work.

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